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1. Marketing / Roger A. Kerin ... (et al) ; Tr. Rebeca Alicia Sánchez López ...(et al) ; Rev. téc. María Estela | Tena Loeza   Publication: México : McGraw Hill, 2004 . xlvi, 857 p. : il., gráficos, fot. ; 27 cm. Availability: Items available: Biblioteca Central Book Cart [658.8 / M345m] (1), Biblioteca Central [658.8 / M345m] (1),

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2. Marketing by kerin, Roger A. Publication: México McGraw Hill Interamericana 2009 . xix, 745 páginas : ilustraciones, diagramas, fotos, gráficas y tablas a color 29 cm. Date: 2009 Availability: Items available: Biblioteca Central [658.8 / K39m] (1),

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